Marketing identity 2016: brands we love conference proceedings from international scientific conference : 8th – 9th november 2016, Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovak Republic
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| Otros Autores: | , , |
| Formato: | Libro |
| Lenguaje: | inglés |
| Publicado: |
Trnava
Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava
2016
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| Edición: | 1st ed. |
| Materias: | |
| Etiquetas: |
Sin Etiquetas, Sea el primero en etiquetar este registro!
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MARC
| LEADER | 00000nlm a2200000 4500 | ||
|---|---|---|---|
| 001 | 0229535 | ||
| 005 | 20220830113319.7 | ||
| 020 | |a 978-80-8105-841-7 | ||
| 022 | |a 1339-5726 | ||
| 041 | 0 | |a eng | |
| 044 | |a SK | ||
| 245 | 1 | 0 | |a Marketing identity 2016: brands we love |b conference proceedings from international scientific conference : 8th – 9th november 2016, Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovak Republic |c editors: Dana Petranová, Ľudmila Čábyová, Zuzana Bezáková |
| 250 | |a 1st ed. | ||
| 264 | 1 | |a Trnava |b Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava |c 2016 | |
| 300 | |a online [505 s.] | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a značky |
| 610 | 2 | 0 | |a budovanie značky |
| 610 | 2 | 0 | |a spotrebitelia |
| 610 | 2 | 0 | |a rozhodovanie nákupné |
| 700 | 1 | |a Petranová, Dana | |
| 700 | 1 | |a Čábyová, Ľudmila | |
| 700 | 1 | |a Bezáková, Zuzana | |
| 110 | 2 | |a Marketing identity 2016: značky, ktoré milujeme. Medzinárodná vedecká konferencia | |