Marketingová komunikácia v cestovnom ruchu
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Slovak |
| Published: |
Bratislava
Wolters Kluwer
2016
|
| Edition: | 1. vyd. |
| Series: | Ekonómia
|
| Subjects: | |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0229679 | ||
| 005 | 20240226122604.2 | ||
| 020 | |a 978-80-8168-394-7 | ||
| 041 | 0 | |a slo | |
| 044 | |a SK | ||
| 245 | 1 | 0 | |a Marketingová komunikácia v cestovnom ruchu |c Vanda Maráková |
| 250 | |a 1. vyd. | ||
| 264 | 1 | |a Bratislava |b Wolters Kluwer |c 2016 | |
| 300 | |a 166 s. | ||
| 490 | 1 | |a Ekonómia | |
| 830 | 0 | |a Ekonómia | |
| 610 | 2 | 0 | |a ruch cestovný |
| 610 | 2 | 0 | |a komunikácia marketingová |
| 610 | 2 | 0 | |a podnik ruchu cestovného |
| 610 | 2 | 0 | |a mix komunikačný |
| 610 | 2 | 0 | |a reklama |
| 610 | 2 | 0 | |a marketing elektronický |
| 610 | 2 | 0 | |a kampane reklamné |
| 610 | 2 | 0 | |a značky |
| 610 | 2 | 0 | |a známky ochranné |
| 100 | 1 | |a Maráková, Vanda | |