<The> Effective Use of Facebook by Small and Medium-sized Enterprises Operating in Slovakia
Identifikácia a následná interpretácia základných predpokladov na efektívne využívanie sociálnej siete Facebook, ako platformy marketingovej komunikácie pre malé a stredné podniky (MSP), pôsobiace na vybranom stredoeurópskom trhu (Slovensko). Definícia pojmu sociálna sieť. Štatistická analýza údajov...
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