Sustainability in values and behaviour. Typology of Generation Y
Prezentácia výsledkov výskumu zameraného na odhalenie hodnôt a environmentálne uvedomelého správania generácie Y. Použitie Schwartzovej hodnotovej stupnice. Vytvorenie hodnotovej typológie danej generácie.
Uložené v:
| Hlavný autor: | |
|---|---|
| Ďalší autori: | |
| Médium: | Kapitola |
| Jazyk: | English |
| Predmet: | |
| Tagy: |
Žiadne tagy, Buďte prvý, kto otaguje tento záznam!
|
Podobné jednotky: Sustainability in values and behaviour. Typology of Generation Y
- I Should Be More Sustainable, Shouldn´t I? Study of the Evolution of Sustainability Features in Customer Behaviour of Generation X and Y
- <The> Role of a brand in purchasing behavior of Generation X and senior customers: a study of various aspects of the impact of a brand
- Generational Shifts in Sustainable Consumption: A Longitudinal Study of Generations X and Y in Slovakia
- Consumer behaviour and barriers to sustainable consumption
- Sustainability in behaviour of generation Y - research study of values and behaviour
- Do generations matter when marketing water? A study of consumption preferences across Generations X, Y, Z and Swing generation of seniors