Introduction to marketing metrics and characreristics of selected online marketing metrics
Vysvetlenie konceptu marketingových metrík a charakteristika niektorých fundamentálnych metrík. Kvantifikácia efektívnosti internetovej reklamy a komunikácie podniku prostredníctvom týchto metrík.
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| Format: | Chapitre de livre |
| Langue: | anglais |
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