Marketing B to B principes et outils, de la stratégie à la vente
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | French |
| Published: |
Paris
Vuibert
2016
|
| Edition: | 2e éd. |
| Subjects: | |
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MARC
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|---|---|---|---|
| 001 | 0235019 | ||
| 005 | 20221107101033.3 | ||
| 020 | |a 978-2-311-40339-8 | ||
| 041 | 0 | |a fre | |
| 044 | |a FR | ||
| 245 | 1 | 0 | |a Marketing B to B |b principes et outils, de la stratégie à la vente |c Marc Diviné |
| 250 | |a 2e éd. | ||
| 264 | 1 | |a Paris |b Vuibert |c 2016 | |
| 300 | |a ix, 245 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a stratégia marketingová |
| 610 | 2 | 0 | |a analýza trhu |
| 610 | 2 | 0 | |a spotrebitelia |
| 610 | 2 | 0 | |a správanie spotrebiteľa |
| 610 | 2 | 0 | |a produkty |
| 610 | 2 | 0 | |a distribúcia |
| 610 | 2 | 0 | |a predaj |
| 100 | 1 | |a Diviné, Marc | |