Marketing international marchés, cultures et organisations

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Bibliographic Details
Main Author:	Prime, Nathalie
Other Authors:	Usunier, Jean-Claude
Format:	Book
Language:	French
Published:	Montreuil Pearson Education 2015
Edition:	2e éd.
Subjects:	marketing medzinárodný stratégia marketingová produkty distribúcia komunikácia marketingová
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245	1	0	\|a Marketing international \|b marchés, cultures et organisations \|c Nathalie Prime, Jean-Claude Usunier
250			\|a 2e éd.
264		1	\|a Montreuil \|b Pearson Education \|c 2015
300			\|a 478 s.
610	2	0	\|a marketing medzinárodný
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610	2	0	\|a produkty
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610	2	0	\|a komunikácia marketingová
100	1		\|a Prime, Nathalie
700	1		\|a Usunier, Jean-Claude