Marketing international rappels théoriques et cas pratiques : exercices corrigés
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | French |
| Published: |
Paris
MA Editions - ESKA
2016
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| Subjects: | |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0235075 | ||
| 005 | 20221107101034.3 | ||
| 020 | |a 978-2-8224-0454-9 | ||
| 041 | 0 | |a fre | |
| 044 | |a FR | ||
| 245 | 1 | 0 | |a Marketing international |b rappels théoriques et cas pratiques : exercices corrigés |c Brigitte Plançon |
| 264 | 1 | |a Paris |b MA Editions - ESKA |c 2016 | |
| 300 | |a 197 s. | ||
| 610 | 2 | 0 | |a marketing medzinárodný |
| 610 | 2 | 0 | |a stratégia marketingová |
| 610 | 2 | 0 | |a benchmarking |
| 610 | 2 | 0 | |a analýza swot |
| 610 | 2 | 0 | |a marketing mix |
| 610 | 2 | 0 | |a komunikácia marketingová |
| 610 | 2 | 0 | |a distribúcia |
| 610 | 2 | 0 | |a kultúra |
| 100 | 1 | |a Plançon, Brigitte | |