Strategic reputation management towards a company of good
Salvato in:
| Autore principale: | |
|---|---|
| Altri autori: | |
| Natura: | Libro |
| Lingua: | inglese |
| Pubblicazione: |
New York
Routledge
2008
|
| Serie: | LEA's communication series
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| Soggetti: | |
| Tags: |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0235105 | ||
| 005 | 20240306140006.9 | ||
| 020 | |a 978-0-8058-6426-7 | ||
| 020 | |a 0-8058-6426-1 | ||
| 020 | |a 978-0-8058-6425-0 | ||
| 020 | |a 0-8058-6425-3 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Strategic reputation management |b towards a company of good |c Pekka Aula and Saku Mantere |
| 264 | 1 | |a New York |b Routledge |c 2008 | |
| 300 | |a 237 s. | ||
| 490 | 1 | |a LEA's communication series | |
| 830 | 0 | |a LEA's communication series | |
| 610 | 2 | 0 | |a podnik |
| 610 | 2 | 0 | |a imidž |
| 610 | 2 | 0 | |a zodpovednosť podniku spoločenská |
| 610 | 2 | 0 | |a budovanie značky |
| 610 | 2 | 0 | |a identita podniková |
| 610 | 2 | 0 | |a plánovanie strategické |
| 610 | 2 | 0 | |a komunikácia |
| 610 | 2 | 0 | |a vzťahy s verejnosťou |
| 610 | 2 | 0 | |a riadenie strategické |
| 610 | 2 | 0 | |a stratégia podniková |
| 100 | 1 | |a Aula, Pekka | |
| 700 | 1 | |a Mantere, Saku | |