Digitization, Digital Marketing and Customer's Participation at Marketing Activities
Definícia jednotlivých pojmov. Digitalizácia na Slovensku a v Európe. Index digitálnej ekonómie. Participácia a získavanie lojality zákazníkov prostredníctvom ústnej komunikácie (Customer word-of-mouth) a obsahového marketingu (content marketing).
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| Format: | Book Chapter |
| Language: | English |
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