Marketing podnikov cestovného ruchu
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| Main Author: | |
|---|---|
| Other Authors: | , , , |
| Format: | Book |
| Language: | Slovak |
| Published: |
Bratislava
Wolters Kluwer
2018
|
| Edition: | 1. vydanie |
| Series: | Ekonómia
|
| Subjects: | |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0248402 | ||
| 005 | 20240221112953.7 | ||
| 020 | |a 978-80-8168-812-6 | ||
| 020 | |a 978-80-8168-813-3 | ||
| 041 | 0 | |a slo | |
| 044 | |a SK | ||
| 245 | 1 | 0 | |a Marketing podnikov cestovného ruchu |c Marian Gúčik a kolektív |
| 250 | |a 1. vydanie | ||
| 264 | 1 | |a Bratislava |b Wolters Kluwer |c 2018 | |
| 300 | |a 248 s. | ||
| 490 | 1 | |a Ekonómia | |
| 830 | 0 | |a Ekonómia | |
| 610 | 2 | 0 | |a ruch cestovný |
| 610 | 2 | 0 | |a podnik |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a nástroje marketingové |
| 610 | 2 | 0 | |a riadenie podnikové |
| 610 | 2 | 0 | |a výskum marketingový |
| 610 | 2 | 0 | |a segmentácia trhu |
| 610 | 2 | 0 | |a nákup |
| 610 | 2 | 0 | |a zákazníci |
| 610 | 2 | 0 | |a správanie |
| 610 | 2 | 0 | |a produkty |
| 610 | 2 | 0 | |a ceny |
| 610 | 2 | 0 | |a komunikácia marketingová |
| 610 | 2 | 0 | |a služby |
| 610 | 2 | 0 | |a zamestnanci |
| 610 | 2 | 0 | |a marketing elektronický |
| 610 | 2 | 0 | |a turistika |
| 100 | 1 | |a Gúčik, Marián | |
| 700 | 1 | |a Gajdošík, Tomáš | |
| 700 | 1 | |a Maráková, Vanda | |
| 700 | 1 | |a Marčeková, Radka | |
| 700 | 1 | |a Pompurová, Kristína | |