Proces Mystery shoppingu
Fundamentálna charakteristika Mystery shopping. Výhody mystery shoppingu. Proces mystery shoppingu. Fázy realizácie mystery shoppingu.
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| Format: | Book Chapter |
| Language: | Slovak |
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MARC
| LEADER | 00000naa a2200000 4500 | ||
|---|---|---|---|
| 001 | 0250535 | ||
| 005 | 20250522122901.6 | ||
| 041 | 0 | |a slo | |
| 044 | |a SK | ||
| 245 | 1 | 0 | |a Proces Mystery shoppingu |c Marián Čvirik |
| 520 | |a Fundamentálna charakteristika Mystery shopping. Výhody mystery shoppingu. Proces mystery shoppingu. Fázy realizácie mystery shoppingu. | ||
| 610 | 2 | 0 | |a výskum marketingový |
| 610 | 2 | 0 | |a stratégia marketingová |
| 610 | 2 | 0 | |a zákazníci |
| 610 | 2 | 0 | |a riadenie kvality |
| 610 | 2 | 0 | |a kontrola |
| 610 | 2 | 0 | |a procesy rozhodovacie |
| 610 | 2 | 0 | |a mystery shopping |
| 100 | 1 | |a Čvirik, Marián, 1992- | |