TV Advertising Campaigns in the Context of Search-Centric Marketing
Aspekty marketingu, ktoré majú vplyv na úspech komunikačných kampaní.
Salvato in:
| Autore principale: | |
|---|---|
| Altri autori: | , , |
| Natura: | Capitolo di libro |
| Lingua: | inglese |
| Soggetti: | |
| Tags: |
Nessun Tag, puoi essere il primo ad aggiungerne!!
|
MARC
| LEADER | 00000naa$a2200000$$$4500 | ||
|---|---|---|---|
| 001 | 0252597 | ||
| 005 | 20240502083722.1 | ||
| 041 | 0 | |a eng | |
| 044 | |a AU | ||
| 245 | 1 | 0 | |a TV Advertising Campaigns in the Context of Search-Centric Marketing |c Andrej Miklošík, Štefan Žák, Mária Hasprová, Martin Kuchta |
| 520 | |a Aspekty marketingu, ktoré majú vplyv na úspech komunikačných kampaní. | ||
| 610 | 2 | 0 | |a komunikácia marketingová |
| 610 | 2 | 0 | |a kampane reklamné |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a reklama |
| 610 | 2 | 0 | |a televízia |
| 100 | 1 | |a Miklošík, Andrej | |
| 700 | 1 | |a Žák, Štefan, 1971- | |
| 700 | 1 | |a Hasprová, Mária, 1970- | |
| 700 | 1 | |a Kuchta, Martin, 1990- | |