<The> Formation of Advertising Activity on the Market of Tourism Services under the Conditions of Global Economy
Pojem reklama a jej funkcie cestovnom ruchu. Efektívnosť a realizácia reklamnej činnosti v podnikoch cestovného ruchu. Špecifické vlastnosti súvisiace s tvorbou turistického produktu. Hlavné prvky potrebné na realizáciu vysoko kvalitného produktu cestovného ruchu na svetovom trhu. Faktory, trendy a...
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