Consumer Decision Making Styles of Young-Adult Consumers in Slovakia

Identifikácia štýlov spotrebiteľského rozhodovania mladistvých na Slovensku so zameraním na módne oblečenie. Bola vykonaná empirická analýza zo zozbieraných dát od poslucháčov Ekonomickej univerzity. Zistenia priniesli sedem rozhodovacích štýlov, z ktorého tri dominovali (vedomá cena, vedomá kvalita...

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Bibliographische Detailangaben
1. Verfasser:	Vokounová, Dana, 1962-
Format:	Buchkapitel
Sprache:	Englisch
Schlagworte:	rozhodovanie rozhodovanie nákupné správanie spotrebiteľa mladiství marketing segmentácia trhu
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