Strategic Advertising Management: The Case Study of the Transportation and Storage Market in the Czech Republic
Analýza reklamnej stratégie na trhu dopravy a skladovania v Českej republike. Informácie a vedomosti o sezónnom plánovaní reklamy získané odpovedaním na výskumné otázky. Štatistická analýza založená na výskumnej vzorke 840 204 inzerátov vysielaných v rokoch 2013-2017.
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| Format: | Chapitre de livre |
| Langue: | anglais |
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