<The> Influence of Design on Companies’ Increase in Income, Market Share or Brand Value.
Zameranie sa na vplyv dizajnu na podnikanie, ako aj na výkonnosť podniku v kontexte zvýšenej konkurencieschopnosti. Výskumným cieľom tohto dotazníkového prieskumu bolo zistiť, čo podniky skutočne očakávajú od dizajnu, či môžu uľahčiť priame zvýšenie zisku alebo iba zvýšenie predaja (obratu) a či môž...
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| Format: | Book Chapter |
| Language: | English |
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