Business, Marketing, Management <A> Strategic View of Industrial and Organizational Markets
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Fort Worth
<The> Dryden Press
1992
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| Edition: | 4th Edition |
| Series: | <The> Dryden Press Series in Marketing
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| Subjects: | |
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| 005 | 20240111124748.3 | ||
| 020 | |a 0-03-075384-8 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Business, Marketing, Management |b <A> Strategic View of Industrial and Organizational Markets |c Michael D. Hutt, Thomas W. Speh |
| 250 | |a 4th Edition | ||
| 264 | 1 | |a Fort Worth |b <The> Dryden Press |c 1992 | |
| 300 | |a 749 s. | ||
| 490 | 1 | |a <The> Dryden Press Series in Marketing | |
| 830 | 0 | |a <The> Dryden Press Series in Marketing | |
| 610 | 2 | 0 | |a podnik |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a manažment |
| 610 | 2 | 0 | |a prognózy |
| 610 | 2 | 0 | |a nákup |
| 610 | 2 | 0 | |a organizácia |
| 610 | 2 | 0 | |a trh |
| 610 | 2 | 0 | |a plán marketingový |
| 610 | 2 | 0 | |a stratégia marketingová |
| 610 | 2 | 0 | |a riadenie podnikové |
| 610 | 2 | 0 | |a služby |
| 610 | 2 | 0 | |a produkty |
| 610 | 2 | 0 | |a inovácia |
| 100 | 1 | |a Hutt, Michael D. | |
| 700 | 1 | |a Speh, Thomas W. | |