Assessing the Impact of Global Digital Environment on the Online Reputation of Selected Car Brands in Slovak and Global Market
Sociálne médiá sú v súčasnosti dôležitým faktorom, ktorý ovplyvňuje úroveň reputácie spoločnosti v online prostredí. Problematika merania reputácie online a zhodnotenie úrovne reputácie vybraných značiek automobilov na najpopulárnejších sociálnych médiách - Facebook, Instagram, YouTube a Twitter. Kľ...
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| Format: | Book Chapter |
| Language: | English |
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