Social Marketing Behavior Change for Social Good
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Thousand Oaks
SAGE
2020
|
| Edition: | 6th Edition |
| Subjects: | |
| Tags: |
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| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0264075 | ||
| 005 | 20240313130425.8 | ||
| 020 | |a 978-1-5443-7186-3 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Social Marketing |b Behavior Change for Social Good |c Nancy R. Lee, Philip Kotler |
| 250 | |a 6th Edition | ||
| 264 | 1 | |a Thousand Oaks |b SAGE |c 2020 | |
| 300 | |a 486 s. | ||
| 610 | 2 | 0 | |a marketing sociálny |
| 610 | 2 | 0 | |a spoločnosť |
| 610 | 2 | 0 | |a problémy spoločenské |
| 610 | 2 | 0 | |a správanie |
| 610 | 2 | 0 | |a modely |
| 610 | 2 | 0 | |a analýzy |
| 610 | 2 | 0 | |a výskum |
| 610 | 2 | 0 | |a plán |
| 610 | 2 | 0 | |a komunikácia |
| 100 | 1 | |a Lee, Nancy R. | |
| 700 | 1 | |a Kotler, Philip | |