Brand Meaning for Consumers From Dissimilar Generations
Miera identifikácie spotrebiteľov so značkami vo vzťahu k vybraným demografickým faktorom. Vybrané demografické faktory boli testované medzi spotrebiteľmi rôznych generácií. Analýza bola založená na počte 840 respondentov. Respondenti boli z generácie Baby Boomers, Generácia X a Generácia Y.
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| Format: | Book Chapter |
| Language: | English |
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