Effect of Marketing Communication on Consumer Preferences and Purchasing Decisions
Skúmanie vplyvu marketingovej komunikácie na preferencie spotrebiteľa a nákupné rozhodovanie u rôznych skupín. Poukázanie na marketingové nástroje majúce vplyv na nákupné správanie. Digitálna komunikácia a jej rastúci vplyv na konanie zákazníkov.
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| Format: | Book Chapter |
| Language: | English |
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