Influencer Relations Marketing und PR mit digitalen Meinungsführern
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| Other Authors: | , |
|---|---|
| Format: | Book |
| Language: | German |
| Published: |
Wiesbaden
Springer Gabler
2018
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| Subjects: | |
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| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0269556 | ||
| 005 | 20240221111338.5 | ||
| 020 | |a 978-3-658-21187-5 | ||
| 020 | |a 978-3-658-21188-2 | ||
| 041 | 0 | |a ger | |
| 044 | |a DE | ||
| 245 | 1 | 0 | |a Influencer Relations |b Marketing und PR mit digitalen Meinungsführern |c Annika Schach, Timo Lommatzsch (Hrsg.) |
| 264 | 1 | |a Wiesbaden |b Springer Gabler |c 2018 | |
| 300 | |a 313 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a médiá sociálne |
| 610 | 2 | 0 | |a digitalizácia |
| 610 | 2 | 0 | |a komunikácia |
| 610 | 2 | 0 | |a diskusia |
| 610 | 2 | 0 | |a mienka verejná |
| 610 | 2 | 0 | |a produkty |
| 610 | 2 | 0 | |a blogy |
| 610 | 2 | 0 | |a propagácia |
| 610 | 2 | 0 | |a štúdie prípadové |
| 700 | 1 | |a Schach, Annika | |
| 700 | 1 | |a Lommatzsch, Timo | |