Utilization of In-store Shopper Marketing Tools with Direct Impact on Consumer Buying Behavior
Shopper marketing ako nová vedná disciplína, v ktorej značky uplatňujú sériu nástrojov marketingovej komunikácie v obchode s cieľom priamo ovplyvniť rozhodovací proces nákupu spotrebiteľa. Vnímanie a rozsah použitia marketingových nástrojov v obchode.
Saved in:
| Main Author: | |
|---|---|
| Format: | Book Chapter |
| Language: | English |
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|
Similar Items: Utilization of In-store Shopper Marketing Tools with Direct Impact on Consumer Buying Behavior
- Store choice by senior shoppers
- The Impact of the Position of Shopper Marketing Stands within a Store on Shopper Purchase Behavior
- <The> Impact of the Energy Label on Sustainable Consumer Buying Behavior
- Narastajúci význam shopper marketingu
- <The> Economic Impact of Consumer Purchases in Fast Fashion Stores
- Shopper marketing a jeho uplatnenie v podmienkach maloobchodu dizertačná práca