Influencer Marketing Taxonomy From a Brand Point of View
Identifikácia marketingových možností influencera ako efektívneho nástroja marketingovej komunikácie značiek. Definícia influencera a sledovateľa. Značka v role inzerenta. Sponzorované poštové štítky.
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| Format: | Book Chapter |
| Language: | English |
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