"Do I Care that You Are Credible and We Are Similar?" Examining Credibility and Similarity as Experienced by Social Media Followers
Táto štúdia skúma, akú úlohu hrajú podobnosť a dôveryhodnosť vo vzťahu influencer-follower. Údaje sa zbierali pomocou pološtruktúrovaných rozhovorov tvárou v tvár, ktoré sa uskutočnili s 37 mladými dospelými a analyzovali sa pomocou tematickej analýzy. Zistenia ukazujú, že došlo k posunom v tom, ako...
Salvato in:
| Autore principale: | |
|---|---|
| Natura: | Capitolo di libro |
| Lingua: | inglese |
| Soggetti: | |
| Tags: |
Nessun Tag, puoi essere il primo ad aggiungerne!!
|
Documenti analoghi: "Do I Care that You Are Credible and We Are Similar?" Examining Credibility and Similarity as Experienced by Social Media Followers
- The Credibility of Social Media in Crisis Communication
- Functioning Ethical Management Presented on the Basis of the Credible University
- Credible purchases of credibility through exchange rate pegging <an> optimal taxation framework
- Similarity of games with incomplete information.
- Concepts and Applications of Molecular Similarity /
- Credibility How Leaders Gain and Lose It, Why People Demand It