Evaluation of a Digital Marketing Campaign Led by the Purpose of Increasing Repeated Purchases in the Selected E-Shop
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| Formato: | Capítulo de Livro |
| Idioma: | inglês |
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| LEADER | 00000naa$a2200000$$$4500 | ||
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| 001 | 0277003 | ||
| 005 | 20240502074323.6 | ||
| 041 | 0 | |a eng | |
| 044 | |a SK | ||
| 245 | 1 | 0 | |a Evaluation of a Digital Marketing Campaign Led by the Purpose of Increasing Repeated Purchases in the Selected E-Shop |c Jakub Sieber |
| 500 | |a Abstrakt | ||
| 610 | 2 | 0 | |a obchod elektronický |
| 610 | 2 | 0 | |a marketing elektronický |
| 610 | 2 | 0 | |a stratégia marketingová |
| 610 | 2 | 0 | |a kampane reklamné |
| 610 | 2 | 0 | |a vzťahy so zákazníkmi |
| 100 | 1 | |a Sieber, Jakub, 1992- | |