Consumer Behavior
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River
Pearson
2019
|
| Edition: | 12th Edition |
| Subjects: | |
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| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0277235 | ||
| 005 | 20240221113941.6 | ||
| 020 | |a 9780134734828 | ||
| 020 | |a 978-0-13-473482-8 | ||
| 020 | |a 0-13-473482-3 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Consumer Behavior |c Leon G. Schiffman, Joe Wisenblit |
| 250 | |a 12th Edition | ||
| 264 | 1 | |a Upper Saddle River |b Pearson |c 2019 | |
| 300 | |a 478 s. | ||
| 610 | 2 | 0 | |a správanie spotrebiteľa |
| 610 | 2 | 0 | |a segmentácia trhu |
| 610 | 2 | 0 | |a spotrebitelia |
| 610 | 2 | 0 | |a osobnosť |
| 610 | 2 | 0 | |a vzdelávanie |
| 610 | 2 | 0 | |a komunikácia |
| 610 | 2 | 0 | |a reklama |
| 610 | 2 | 0 | |a kultúra |
| 610 | 2 | 0 | |a rozhodovanie |
| 610 | 2 | 0 | |a marketing |
| 100 | 1 | |a Schiffman, Leon G. | |
| 700 | 1 | |a Wisenblit, Joe | |