Brand Management Co-creating Meaningful Brands
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London
SAGE
2021
|
| Edition: | 2nd Edition |
| Subjects: | |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0277308 | ||
| 005 | 20240221113921.2 | ||
| 020 | |a 978-1-5297-2012-9 | ||
| 020 | |a 978-1-5297-2013-6 | ||
| 041 | 0 | |a eng | |
| 044 | |a GB | ||
| 245 | 1 | 0 | |a Brand Management |b Co-creating Meaningful Brands |c Michael Beverland |
| 250 | |a 2nd Edition | ||
| 264 | 1 | |a London |b SAGE |c 2021 | |
| 300 | |a 410 s. | ||
| 610 | 2 | 0 | |a značky výrobkov |
| 610 | 2 | 0 | |a značky kvality |
| 610 | 2 | 0 | |a manažment značky |
| 610 | 2 | 0 | |a obchod |
| 610 | 2 | 0 | |a kvalita tovaru |
| 610 | 2 | 0 | |a etika |
| 610 | 2 | 0 | |a globalizácia |
| 610 | 2 | 0 | |a štúdie prípadové |
| 100 | 1 | |a Beverland, Michael | |