<The> Relation Between Adoption of Information and Communication Technologies and Marketing Innovation as a Key Strategy to Improve Business Performance
Účinky prijatia informačných a komunikačných technológií (IKT) na marketingové inovácie ako kľúčovej stratégie na zvýšenie obchodnej výkonnosti malých a stredných mexických výrobných spoločností. Pochopenie súčasného vzťahu medzi IKT, marketingovými inováciami a výkonnosťou podniku. Prijatie IKT, kt...
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