Innovations in the Management of E-Commerce: Analysis of Customer Interactions during the COVID-19 Pandemic
Popis zmien v správaní elektronického spotrebiteľa, ktoré nastali na trhu počas pandémie COVID-19. Skúmanie sezónnych a regionálnych špecifík, charakterizujúcich trhy strednej a východnej Európy. Zostavenie predbežnej verzie modelu dopadu pandémie COVID-19 na správanie zákazníka v online prostredí.
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| Format: | Book Chapter |
| Language: | English |
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