Size of Business Unit as a Factor Influencing Adoption of Digital Marketing: Empirical Analysis of SMEs Operating in the Central European Market
Problematika využívania nástrojov marketingovej komunikácie v internetovom prostredí. Vybrané faktory ovplyvňujúce akceptovanie nástrojov digitálneho marketingu v podnikovej praxi malých a stredných podnikov (MSP). Vplyv veľkosti podniku na ochotu prijať online marketingové nástroje v rámci bežného...
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