Analysis of Selected Characteristics of E-Consumer Behavior of Slovaks During the First Wave of the Covid-19 Pandemic
Vybrané charakteristiky spotrebiteľského správania Slovákov počas pandémie v porovnaní s referenčným predpandemickým obdobím. Počas prvého lockdownu v roku 2020 boli denne monitorované interakcie piatich najväčších slovenských e-shopov a ich zákazníkov v prostredí sociálnej siete Facebook. Výsledky...
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| Format: | Book Chapter |
| Language: | English |
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