Marketingový výzkum v udržitelném marketingovém managementu
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | Czech |
| Published: |
Praha
Grada Publishing
2021
|
| Edition: | 1. vydanie |
| Subjects: | |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0280157 | ||
| 005 | 20240416114144.9 | ||
| 020 | |a 978-80-271-1723-9 | ||
| 020 | |a 978-80-271-4061-9 | ||
| 020 | |a 978-80-271-4062-6 | ||
| 041 | 0 | |a cze | |
| 044 | |a CZ | ||
| 245 | 1 | 0 | |a Marketingový výzkum v udržitelném marketingovém managementu |c Miroslav Foret, Dávid Melas |
| 250 | |a 1. vydanie | ||
| 264 | 1 | |a Praha |b Grada Publishing |c 2021 | |
| 300 | |a 166 s. | ||
| 610 | 2 | 0 | |a výskum marketingový |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a marketing manažment |
| 610 | 2 | 0 | |a modely |
| 610 | 2 | 0 | |a zber dát |
| 610 | 2 | 0 | |a voľby |
| 610 | 2 | 0 | |a informácie |
| 610 | 2 | 0 | |a komunikácia marketingová |
| 100 | 1 | |a Foret, Miroslav | |
| 700 | 1 | |a Melas, Dávid | |