Advertising Strategy According to the Concept of the FCB Model in the Conditions of the Various Generations
Overenie platnosti tradičnej teoretickej definície modelu Foote, Cone & Belding (FCB) založenej na použití reprezentatívnych produktov týkajúcich sa veku (generácie) a pohlavia vybranej cieľovej skupiny v podmienkach ČR. Verifikácia platnosti definovaných reklamných stratégií v danom modeli so súčas...
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