Perceived Usefulness of Various Types of Customer Feedback Viewed By Managers of SMEs in the Czech Republic
Rôzne prístupy k spätnej väzbe zákazníkov na produkt a jeho vnímanej užitočnosti v súvislosti s malými a strednými podnikmi. Vnímanie užitočnosti zákazníckej spätnej väzby vo všeobecnosti. Korelácia medzi všeobecným pohľadom a individuálnymi prístupmi.
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