Customer Age as a Determinant of Preferences for Information Sources – Empirical Analysis of a Case from Central Europe

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Main Author: Pollák, František, 1985-
Other Authors: Markovič, Peter, 1974-
Format: Book Chapter
Language:English
Subjects:
komunikácia marketingová
zákazníci
skupiny vekové
zdroje informácií
analýza zhluková
stredná Európa
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