Strategický marketing v meniacom sa prostredí
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| Format: | Book Chapter |
| Language: | Slovak |
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MARC
| LEADER | 00000naa$a2200000$$$4500 | ||
|---|---|---|---|
| 001 | 0288250 | ||
| 005 | 20240502074422.7 | ||
| 041 | 0 | |a slo | |
| 044 | |a SK | ||
| 245 | 1 | 0 | |a Strategický marketing v meniacom sa prostredí |c Vanda Lieskovská, Katarína Petrovčiková |
| 500 | |a Abstrakt | ||
| 610 | 2 | 0 | |a stratégia marketingová |
| 610 | 2 | 0 | |a stratégia podniková |
| 610 | 2 | 0 | |a plánovanie |
| 100 | 1 | |a Lieskovská, Vanda, 1961- | |
| 700 | 1 | |a Petrovčiková, Katarína, 1977- | |