Basic Differences Between Advertising and Sales Promotion in the Communication Mix
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| Natura: | Capitolo di libro |
| Lingua: | inglese |
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| LEADER | 00000naa$a2200000$$$4500 | ||
|---|---|---|---|
| 001 | 0288304 | ||
| 005 | 20240502074423.4 | ||
| 041 | 0 | |a eng | |
| 044 | |a SK | ||
| 245 | 1 | 0 | |a Basic Differences Between Advertising and Sales Promotion in the Communication Mix |c Janka Kopčáková |
| 500 | |a Abstrakt | ||
| 610 | 2 | 0 | |a podpora predaja |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a mix komunikačný |
| 610 | 2 | 0 | |a reklama |
| 100 | 1 | |a Kopčáková, Janka, 1994- | |