Audio Marketing: A Study of Music Perception in Students’ Segment
Audio marketing je nový koncept chápania marketingu, ako súčasti senzorického marketingu, vyplývajúceho z konceptu celostného, zážitkového, emocionálneho a individuálneho marketingu. Podľa výsledkov študenti vnímajú veselosť a energiu, ako prepojené. Známu hudbu hodnotia pozitívnejšie. Výsledky je...
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| Format: | Book Chapter |
| Language: | English |
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