Neuromarketing Understanding the "Buy Button" in Your Customer's Brain
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
[New York]
HarperCollins Leadership
2007
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| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0288808 | ||
| 005 | 20250811130947.2 | ||
| 020 | |a 978-1-59555-135-1 | ||
| 020 | |a 978-0-7852-2680-2 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Neuromarketing |b Understanding the "Buy Button" in Your Customer's Brain |c Patrick Renvoisé and Christophe Morin |
| 264 | 1 | |a [New York] |b HarperCollins Leadership |c 2007 | |
| 300 | |a 244 s. | ||
| 610 | 2 | 0 | |a neuromarketing |
| 610 | 2 | 0 | |a neuroveda |
| 610 | 2 | 0 | |a správanie spotrebiteľa |
| 610 | 2 | 0 | |a psychológia predaja |
| 610 | 2 | 0 | |a rozhodovanie nákupné |
| 610 | 2 | 0 | |a emócie |
| 100 | 1 | |a Renvoisé, Patrick | |
| 700 | 1 | |a Morin, Christophe | |