Consumer Neuroscience
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| Other Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Cambridge
The MIT Press
2017
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| Subjects: | |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0288824 | ||
| 005 | 20240416113827.1 | ||
| 020 | |a 978-0-262-03659-7 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Consumer Neuroscience |c edited by Moran Cerf and Manuel Garcia-Garcia |
| 264 | 1 | |a Cambridge |b The MIT Press |c 2017 | |
| 300 | |a 348 s. | ||
| 610 | 2 | 0 | |a neuroveda |
| 610 | 2 | 0 | |a správanie spotrebiteľa |
| 610 | 2 | 0 | |a rozhodovanie nákupné |
| 610 | 2 | 0 | |a emócie |
| 610 | 2 | 0 | |a marketing sociálny |
| 610 | 2 | 0 | |a neuromarketing |
| 610 | 2 | 0 | |a výskum trhu |
| 610 | 2 | 0 | |a etika |
| 700 | 1 | |a Cerf, Moran | |
| 700 | 1 | |a Garcia-Garcia, Manuel | |