Neuromarketing in Action How to Talk and Sell to the Brain
Salvato in:
| Autore principale: | |
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| Altri autori: | , |
| Natura: | Libro |
| Lingua: | inglese |
| Pubblicazione: |
London
Kogan Page
2014
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| Edizione: | 1st Edition |
| Soggetti: | |
| Tags: |
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| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0288828 | ||
| 005 | 20240416113608.4 | ||
| 020 | |a 978-0-7494-6927-6 | ||
| 041 | 0 | |a eng | |
| 044 | |a GB | ||
| 245 | 1 | 0 | |a Neuromarketing in Action |b How to Talk and Sell to the Brain |c Patrick M. Georges, Anne-Sophie Bayle-Tourtoulou and Michel Badoc |
| 250 | |a 1st Edition | ||
| 264 | 1 | |a London |b Kogan Page |c 2014 | |
| 300 | |a 270 s. | ||
| 610 | 2 | 0 | |a neuromarketing |
| 610 | 2 | 0 | |a neuroveda |
| 610 | 2 | 0 | |a komunikácia marketingová |
| 610 | 2 | 0 | |a nástroje marketingové |
| 610 | 2 | 0 | |a správanie spotrebiteľa |
| 610 | 2 | 0 | |a riadenie predaja |
| 100 | 1 | |a Georges, Patrick M. | |
| 700 | 1 | |a Bayle-Tourtoulou, Anne-Sophie | |
| 700 | 1 | |a Badoc, Michel | |