Ethics and Neuromarketing Implications for Market Research and Business Practice
Salvato in:
| Altri autori: | , , |
|---|---|
| Natura: | Libro |
| Lingua: | inglese |
| Pubblicazione: |
Cham
Springer
2017
|
| Soggetti: | |
| Tags: |
Nessun Tag, puoi essere il primo ad aggiungerne!!
|
MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0288829 | ||
| 005 | 20240221111309.4 | ||
| 020 | |a 978-3-319-45607-2 | ||
| 041 | 0 | |a eng | |
| 044 | |a CH | ||
| 245 | 1 | 0 | |a Ethics and Neuromarketing |b Implications for Market Research and Business Practice |c editors Andrew R. Thomas ... [et al.] |
| 264 | 1 | |a Cham |b Springer |c 2017 | |
| 300 | |a 209 s. | ||
| 610 | 2 | 0 | |a neuromarketing |
| 610 | 2 | 0 | |a neuroveda |
| 610 | 2 | 0 | |a etika |
| 610 | 2 | 0 | |a ochrana dát |
| 700 | 1 | |a Thomas, Andrew R. | |
| 700 | 1 | |a Pop, Nicolae Alexandru | |
| 700 | 1 | |a Iorga, Ana Maria | |