Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing
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| Altri autori: | , |
| Natura: | Libro |
| Lingua: | inglese |
| Pubblicazione: |
Berlin
Springer
2013
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| Soggetti: | |
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| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0288831 | ||
| 005 | 20240314085850.1 | ||
| 020 | |a 978-3-642-38063-1 | ||
| 041 | 0 | |a eng | |
| 044 | |a DE | ||
| 245 | 1 | 0 | |a Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing |c Giovanni Vecchiato ... [et al.] |
| 264 | 1 | |a Berlin |b Springer |c 2013 | |
| 300 | |a 136 s. | ||
| 610 | 2 | 0 | |a neuromarketing |
| 610 | 2 | 0 | |a neuroveda |
| 610 | 2 | 0 | |a inzercia |
| 610 | 2 | 0 | |a propagácia |
| 610 | 2 | 0 | |a reklama |
| 100 | 1 | |a Vecchiato, Giovanni | |
| 700 | 1 | |a Cherubino, Patrizia | |
| 700 | 1 | |a Trettel, Arianna | |