Ethnocentric Tendencies of Consumer Behaviour and Its Influence on the Perception of Private Labels

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Bibliographic Details
Main Author: Čvirik, Marián, 1992-
Format: Book Chapter
Language:English
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041 0 |a eng 
044 |a CZ 
245 1 0 |a Ethnocentric Tendencies of Consumer Behaviour and Its Influence on the Perception of Private Labels  |c Marián Čvirik 
500 |a Abstrakt 
610 2 0 |a etnocentrizmus spotrebiteľský 
610 2 0 |a značky privátne 
610 2 0 |a Slovensko 
610 2 0 |a analýza trhu 
100 1 |a Čvirik, Marián, 1992-