Domestic versus Foreign Franchising Gastronomic Brand in the Context of Brand Trust
Meranie dôveryhodnosti vybranej domácej (Pizza Mizza) a zahraničnej franchisingovej značky (McDonald's). Identifikácia rozdielov v kontexte krajiny pôvodu.
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| Format: | Chapitre de livre |
| Langue: | anglais |
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