Consumers' Perceptions of Traditional and Counter-traditional Gender Stereotypes in Advertising: A Qualitative Study in the Post-Communist Context
Táto štúdia sa zameriava na vnímanie spotrebiteľov voči tradičným a proti tradičným rodovým stereotypom v reklame v špecifickom kontexte jednej z postkomunistických krajín strednej Európy. Údaje z hĺbkových rozhovorov so štrnástimi spotrebiteľmi boli analyzované pomocou tematickej analýzy. Štúdia do...
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| Format: | Book Chapter |
| Language: | English |
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