The Perception of the Use of Electromobility by Enterprises As a Component Part of Green Marketing Activities
Cieľom príspevku je zistiť, či používanie elektromobilov vo firme môže pozitívne ovplyvniť vnímanie komunikácie spoločensky zodpovednej firmy, a to so všetkými spotrebiteľmi a jednotlivými generáciami, pretože kľúčovým faktorom úspechu spoločensky zodpovednej firmy je jej vhodná komunikácia s cieľov...
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| Format: | Buchkapitel |
| Sprache: | Englisch |
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