Behavioral Insights from Crowdfunding Financing: What Do Social Media Ties, Emotional Cues and Sentiment Tell Us?
Cieľom príspevku je identifikovať faktory, ktoré prispievajú k úspešnému financovaniu crowdfundingových projektov, so zameraním sa na konvenčné faktory, sociálne médiá a afektívne faktory.
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| Langue: | anglais |
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